TV audiences to be measured
The National - Abu Dhabi, United Arab Emirates
Thousands of UAE households will give television advertisers a better idea of how to spend their millions of dirhams a year through electronic monitoring of their viewing habits.
The National - Abu Dhabi, United Arab Emirates
Thousands of UAE households will give television advertisers a better idea of how to spend their millions of dirhams a year through electronic monitoring of their viewing habits.
For the first time in the Emirates, randomly selected TV sets will be equipped with a small electronic box that monitors when the set is switched on or off, who is watching and what they are watching. ...
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