South Asian Post, Canada - Richmond,British Columbia,Canada
For years it has lived in the shadow of its more famous neighbour Bali.
Now Indonesia's pristine Lombok Island is making a concerted effort to build itself up as the next Bali, while trying to maintain its natural charm.
Slower to catch the tourism train than its neighbour to the west, Lombok has been promoted as an "unspoiled Bali."
But a future $600 million development may see it emerge on par with Bali as a world-class tourism destination, according to the United Arab Emirates-based developer.
...Emaar says its project, set on the Kuta and Tanjung beaches, will be environmentally friendly, integrating natural elements into a residential, leisure and hospitality zone.
Unveiling the project in April last year, Emaar chairman Mohamed Ali Alabbar described Lombok as one of the most promising tourism destinations in Indonesia, adding it had the potential to be a magnet for world travellers.
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