Damac's New Corporate Identity - "Wish Fulfilment"

Damac unveils new corporate identity
GulfNews - Dubai,United Arab Emirates
By Natasha Marrian, Staff Reporter Dubai: Damac yesterday unveiled its new corporate identity with the theme, "wish fulfilment".

Re-branding Damac Properties has increased the private sector master developer's positioning as a luxury lifestyle provider to include a focus on the benefits of luxury and has differentiated it from its competitors, the company said yesterday.